H2 EXCHANGE -
HERON PRESTON & H&M
LEAD CREATIVE STRATEGIST
ART DIRECTOR
VISUAL STRATEGIST
CONTENT CREATOR
H2 EXCHANGE is a circular fashion program between Heron Preston and H&M.
A two week long design mentorship program and community space. This loft was built out to serve as both a hangout environment and an upcycling atelier, where new designs and ideas developed, and conversations surrounding creativity and circularity flourished.
PROGRAMMING
I was responsible for leading and ideating two weeks of public programming/workshops/community events.
SPACIAL DESIGN
I was responsible for overseeing concept and design/look and feel of the activation space. Including all events, dinner, final presentation, workshops, and closing party.
TALENT
I led, curated, and proposed all external talent for programming. Partnered with local NYC creatives to host workshops and events. We partnered with a popular matcha company from LA to serve our guests at our public gathering. As well as bringing in international talent from Paris to host a jersey making workshop.
MENTORSHIP PROGRAM
Lead creative strategy and ideated/created a design mentorship program for 3 designers. Providing guidance and resources during the 2 weeks for each designer to create a collection that was presented at the end of the program.
DIGITAL
Responsible for the visual marketing strategy and art direction of assets. How all assets were going to be captured before, during, and after the event across channels (press, newsletters, social). What the assets would like and the kind of aesthetic they were captured in. Curating and directing external talent to capture all assets as well as making selects.
I also captured social content myself via photo/video/and polaroids.
FINAL PHOTOSHOOT
Art Direction and Creative Production for designers final collection shoot that was used for H&M and the designers social channels.
